ACE bed, along with model Park Bo-gum, introduced a new AD that expresses the daily life in the house energetically and pleasantly.
According to industry sources on the 18th, ACE bed first unveiled its fifth AD campaign with actor Park Bo-gum on the 15th. In the fifth series of Dance, which is a campaign of Good Sleep, Make a Good Me, the model Park Bo-gum attracts attention with scenes of an exciting dance. In the meantime, ACE bed has been showing the 'good me' that changed after sleeping 'good sleep' and has strengthened the message about the cumulative effect of good sleep.
In this TVAD, the effect after sleeping 'good sleep' was expressed more intuitively using the material 'dance'. AD begins with an impact as the model Park Bo-gum happily dances in the bedroom. “He said he was good at changing to Ace. Who? I am my body. "After changing the ACE bed, I convey the message that I have become a lively and healthy body. At the end, Park Bo-gum, who says "I slept well," shows a pleasant change in my body after sleep.
In this AD, model Park Bo-gum shows dance skills and talents as well as idols to the public and provides another attraction from the last campaigns.
The ACE bed’s “Good Sleep Builds, Makes a Good Me” campaign is a differentiated AD that shows a lively life that has changed through beds, breaking away from typical bed ADs limited to bed products and functions, and has been recognized not only by consumers but also by authoritative AD.
Meanwhile, ACE bed is also in the process of social networking services (SNS) events in line with the release of the TV CF. Customers who have regrammed CF images through Instagram are presenting gifts through lottery.
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